Election LabU.S. forecasts, with every number traced to its run

WI-3 · House

election-day forecast · ground-up model · as of 2026-10-02

Lean R
19%
Rebecca Cooke
Democrat
81%
Derrick Van Orden
Republican
Expected margin and its 90% range
R+40R+20R+10EvenD+10D+20D+40R+7.4
What moves this district (points of margin; blue toward the Democrat, red toward the Republican)
experience gap−4.3
total outside/party money+1.1
PAC money balance−1.1
asian share−0.8
college share−0.7

The district, in brief

Wisconsin's 3rd district takes in the Driftless Area in southwestern Wisconsin, including Eau Claire and La Crosse. It is on the map first used in 2022 and is not redrawn for 2026. The facts give a 2024 presidential baseline on the current lines of -7.5 for the Democrat and record Derrick Van Orden winning by a two-party margin of -2.73 for the Democrat in 2024 and -3.7 in 2022, after Ron Kind (D) held the seat through 2020.

The incumbent is Republican Derrick Van Orden, re-elected with 51.4% in 2024; he won his primary with 99.00%. The Democratic nominee is Rebecca Cooke, a former Wisconsin Economic Development Corporation board member and the 2024 nominee, who beat Emily Berge, former president of the Eau Claire city council, in the primary. State senator Brad Pfaff, the 2022 nominee, declined to run and endorsed Cooke. As of July 22, 2026, Van Orden had raised $7,526,052 with $4,677,029 on hand; Cooke had raised $8,601,146 with $1,826,605 on hand.

Decision Desk HQ rates the seat Flip (July 14, 2026); the Cook Political Report (April 29, 2025), Inside Elections (June 11, 2026) and Sabato's Crystal Ball (July 15, 2025) each rate it Tossup. Four district polls are recorded, all from Democratic firms: FM3 Research (June 20–25, 2026) and Impact Research (May 26–31, 2026) each had Cooke 50%, Van Orden 46%; Impact Research (February 12–17, 2026) had Cooke 49%, Van Orden 48%; Public Policy Polling (October 14–15, 2025) had Cooke 44%, Van Orden 42%.

A paragraph quoting a model forecast from the day this brief was written is omitted; the current forecast is at the top of this page.

The facts, each beside its sentence

Incumbent
Derrick Van Orden (R)The incumbent is Republican Derrick Van Orden, who was re-elected with 51.4% of the vote in 2024.
Open seat
noThe incumbent is Republican Derrick Van Orden, who was re-elected
Democratic nominee
Rebecca CookeRebecca Cooke, former Wisconsin Economic Development Corporation board member and nominee for this district in 2024
Republican nominee
Derrick Van OrdenDerrick Van Orden, incumbent U.S. representative
Democrat's background
former Wisconsin Economic Development Corporation board member; nominee for this district in 2024Rebecca Cooke, former Wisconsin Economic Development Corporation board member and nominee for this district in 2024
Republican's background
incumbent U.S. representativeDerrick Van Orden, incumbent U.S. representative
Last result
Van Orden re-elected with 51.4% in 2024who was re-elected with 51.4% of the vote in 2024
Primaries
Van Orden won the Republican primary with 99.00% (56,948 votes); Cooke is the Democratic nominee, with Emily Berge eliminated in the primary (no Democratic result figures given)candidate: Derrick Van Orden (incumbent) votes: 56,948 percentage: 99.00
Raters
Decision Desk HQ: Flip (July 14, 2026); Cook: Tossup (April 29, 2025); Inside Elections: Tossup (June 11, 2026); Sabato's Crystal Ball: Tossup (July 15, 2025)Decision Desk HQ Flip July 14, 2026 The Cook Political Report Tossup April 29, 2025
Money
As of July 22, 2026: Van Orden raised $7,526,052 with $4,677,029 on hand; Cooke raised $8,601,146 with $1,826,605 on handDerrick Van Orden (R) $7,526,052 $3,365,829 $4,677,029 |Rebecca Cooke (D) $8,601,146 $6,784,680 $1,826,605
Also
Four general-election district polls, all from Democratic firms: FM3 Research (D), June 20–25, 2026, 535 LV: Van Orden 46%, Cooke 50%; Impact Research (D), May 26–31, 2026, 500 LV: Van Orden 46%, Cooke 50%; Impact Research (D), February 12–17, 2026, 500 LV: Van Orden 48%, Cooke 49%; Public Policy Polling (D), October 14–15, 2025, 609 LV: Van Orden 42%, Cooke 44%FM3 Research (D) June 20–25, 2026 535 (LV) ± 4.4% 46% |50% 4%
Generic ballot poll: Impact Research (D), May 26–31, 2026, 500 LV: Generic Republican 41%, Generic Democrat 44%, undecided 15%Generic Republican vs. Generic Democrat
Democratic primary poll sponsored by Cooke's campaign: Impact Research (D), February 12–17, 2026, 471 LV: Berge 22%, Cooke 65%, Rave 1%, undecided 12%Impact Research (D)Poll sponsored by Cooke's campaign February 12–17, 2026 471 (LV)
State senator Brad Pfaff, the 2022 nominee, declined to run and endorsed Cooke; former state representative Katrina Shankland, a 2024 candidate, also declinedBrad Pfaff, state senator from the 32nd district (2021–present) and nominee for this district in 2022 (endorsed Cooke)
Laura Benjamin and Rodney Rave withdrew from the Democratic primary; Rave endorsed BergeRodney Rave, former Ho-Chunk Nation legislator (endorsed Berge)

Not in the source: The text gives no vote figures for the Democratic primary; the result block is garbled.; The text gives no presidential results for the district; the only presidential figure is the facts' 2024 two-party baseline.; The model's basis says no district polls, yet the text records four general-election polls and a primary poll, all from Democratic-aligned firms.; Endorsement sections are empty apart from the Pfaff and Rave notes.

Read from the district's section of Wikipedia's state page (CC BY-SA), archived as 39a837b47da2; written by claude-fable-5-1 (batch reader) on 2026-09-30 and checked mechanically: every quote occurs verbatim in the archived text, every number in the brief occurs in the inputs. No probability here is the reader's.

Who holds the seat now

Derrick Van Orden (Republican), in this chamber since 2023, 2 terms. Committees: House Committee on Agriculture; House Committee on Armed Services; House Committee on Veterans' Affairs.

From the congress-legislators dataset (CC0), archived as ae8cb9477c48. For a Senate race this lists both of the state's senators; the one whose term ends in the election year holds the seat on the ballot. For a House district redrawn for 2026 it is the member elected under the old lines with this number, who may be running elsewhere; the dossier above names who is running here.

How it has voted for president

Two-party margin201620202024
PresidentR+5.6R+5.6R+8.2

A shift of 2.7 points toward the Republicans from 2016 to 2024. county returns placed on the current lines by 2020 block population; MEDSL county file (2016), an MIT-licensed county file (2020, checked against certified state results) and MEDSL precinct returns (2024). For a district split across counties this is an estimate, and where the state published the exact 2024 figure for these lines, that exact figure is the one the model uses.

Who are the voters?

Group (adults 25+)Share of adultsTurnout 2020 / midtermShare of a midterm electorateEst. Democratic share, 2020
White, no degree67%69% / 54%60%32%
White, degree26%94% / 83%35%74%
Black1%43% / 35%1%93%
Hispanic2%42% / 28%1%66%
Asian2%38% / 44%1%74%
Other / multiracial2%72% / 59%2%65%

Of about 490,660 adults 25 and over. In 2020 the district voted 47.5% Democratic (two-party) for president. With the same preferences and a 2022-style midterm turnout, it would vote 48.8% Democratic: the midterm electorate alone moves the margin 2.6 points toward Democrats. Group shares are estimated from how results vary across the state's census tracts (ecological inference, anchored to Pew's 2020 validated-voter figures) and calibrated to this district's actual 2020 vote; turnout is the Census survey's state rate by race and national rate by education, whose state samples carry margins of several points.

Not answered here: how each group will vote in 2026. These are 2020 preferences; this profile is description, not yet an input to the forecast.

The money

CandidateRaisedCash on handPAC shareSelf-fundedOutside $ forOutside $ against
Cooke, Rebecca (DEM)
challenger
$8,601,146$1,826,6056%0%$249,247$0
Cooke, Rebecca (DEM)
challenger
$8,601,146$1,826,6056%0%$13,397$0
Van Orden, Derrick F. Mr. (REP)
incumbent
$7,526,052$4,677,02913%0%$173,880$78,017
Berge, Emily (DEM)
challenger · not on our roster
$728,722$105,9640%0%$0$0
Benjamin, Laura S (DEM)
challenger · not on our roster
$32,066$6,6930%31%$0$0
Wilson, Eric (DEM)
challenger · not on our roster
$20,753$00%100%$0$0
Kind, Ronald James (DEM)
incumbent · not on our roster
$17,064$461,1990%0%$0$0
Shankland, Katrina (DEM)
challenger · not on our roster
$2,388$7080%0%$0$0

FEC bulk candidate summaries through July 22, 2026; $514,541 of independent expenditures for or against these candidates this cycle (FEC Schedule E, types 24E and 24A), which is the parties' and outside groups' own revealed view of whether this seat is in play.

The district in numbers

MeasureDistrictNationDifference
Bachelor's degree or higher, 25+27.9%34.9%-7.1 pts
White, non-Hispanic89.6%58.2%+31.4 pts
Black, non-Hispanic1.1%12.0%-10.8 pts
Hispanic or Latino3.5%19.0%-15.5 pts
Asian, non-Hispanic2.3%5.8%-3.5 pts
Foreign-born2.6%13.9%-11.3 pts
Median age39.439.20.2
Median household income$70,206$84,362$-14,156
Median home value$219,300$379,737$-160,437
Owner-occupied homes70.0%65.1%+4.9 pts
Unemployment, July 2026 (BLS county data)3.3%4.4%-1.1 pts
Change in unemployment, past 12 months+0.1 pts——
Change since the last election (24 months)+0.1 pts——
Unemployment (ACS)3.3%5.2%-1.9 pts
Federal government workers1.7%2.6%-0.9 pts
Work from home10.0%13.5%-3.4 pts
Households on SNAP10.4%11.8%-1.4 pts
Households with Social Security income34.3%31.2%+3.1 pts
Households with public assistance income2.4%2.7%-0.3 pts
Moved in from another state, past year2.3%2.3%+0.0 pts
Gini index0.400.44-0.04
Per-capita personal income (BEA), 2024$58,970$73,248$-14,278
Per-capita income growth since 2019, nominal, 202427.3%32.0%-4.7 pts
Government and other transfers, share of income, 202422.7%19.6%+3.1 pts
Social Security, share of income, 20227.8%5.8%+1.9 pts
Medicare, share of income, 20225.4%4.5%+0.9 pts
Medicaid, share of income, 20223.9%4.0%-0.1 pts
SNAP, share of income, 20220.5%0.6%-0.1 pts
Earned Income Tax Credit, share of income, 20220.3%0.4%-0.1 pts
Veterans' benefits, share of income, 20221.0%0.9%+0.2 pts
Federal civilian jobs, share of all jobs, 20221.1%1.3%-0.2 pts
Military jobs, share of all jobs, 20220.4%0.9%-0.5 pts

ACS 5-year 2023, the Census Bureau's own tabulation of this district (118th Congress lines). Unemployment is the BLS county series placed on the district by block population, not seasonally adjusted, so changes are same-month comparisons. Income, transfers and jobs are BEA county accounts placed the same way, compared with the average district. Every other figure is a named column of a named table in the Bureau's summary file, archived before it was read. This is what a reader knows about a district before looking at a poll; the model does not yet use it, and whether it should is a registered question.

Who is favoured, and by how much?

81%
Derrick Van Orden
run 00a09d4b · house_district_prior/0.2.0 · as of 2026-10-02
-7.4
expected margin, D-R
run 00a09d4b · house_district_prior/0.2.0 · as of 2026-10-02

The 90% interval runs from -21.4 to +6.5 points, D-R. It is wide because this district has never been polled.

What is this built on?

A model trained on every contested House race 2012-2024 predicts this district's lean from its own record: presidential and House results on the current lines, incumbency, both candidates' prior offices, outside and party money before 1 October, demographics and public-assistance shares from the Census release before the election, local unemployment and income, and religious tradition. The national margin comes from presidential approval, the economy, the midterm penalty and the generic ballot corrected for its measured lean. Draws share national and state errors, so the seat total and this district come from the same simulation.

Not answered here: district polls, which are not yet folded in.

Why does the model say this?

Each figure is how far this district's predicted lean moves when that one feature is set to the typical value across 2026 districts, everything else held: experience gap (-4 levels, D minus R): 4.3 pts toward the Republican; total outside/party money: 1.1 pts toward the Democrat; PAC money balance: 1.1 pts toward the Republican; asian share (2.3%): 0.8 pts toward the Republican; college share (28.4%): 0.7 pts toward the Republican.

How sure is it, and of what?

Total sd 8.49 points, made of the seat's own volatility 90%, correlated polling error 10%. The decomposition is stored with the forecast rather than reconstructed, so a probability whose dominant input is a placeholder is visibly that.

Not answered here: a nowcast. 'If ballots were cast today' needs something that observes today, and for a House district nothing does. Publishing the election-day figure under both labels would make one forecast look like two.

How was this number made?

Run 00a09d4b-7980-4ec5-ada0-077968a87242, house_district_prior/0.2.0, as of 2026-10-02. Promoted by a pre-registered gate: on 2016-2022 its Brier score was 0.036 against 0.049 for the previous method, and on a single 2024 run 0.023 against 0.032 (experiments/district_gate_result.md, with an independent review).